unique selling proposition Archives

Have you realized your unique point of view(POV), who you are, and what you stand for as a health professional? Being clear on what you stand for and believe in might seem instinctive and sincere, but are you certain that your brand has a clear and distinctive offering that your target market can cash on? Or are you one of those people who are told about a “wide range of possibilities” within your domain by the “experts” in the industry and you follow their dictum? For many people, we have good news and even better news. The good news is that if you are “master-of-all” kind of a person, you have an advantage. The better news is that in case you are an expert in one domain, and can offer specialist services to your customers, you can go higher! Offering specialist services to your customers remains the dominant way of promoting products and services (Tweet this).

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In the world we are living today, survival is only possible for those who are fittest and most tactful. The same follows up with most businesses. It doesn’t really matter which business you are in, or what service you offer; until or unless your message really resonates with your audience, or your products and services are specialized, any tactic you implement would waft in the wisp of air of the online world (Tweet this).

It is rather unfortunate that more and more companies today are struggling to stand out in the inbox, sending messages that say little more than “buy-buy-buy.” You need to learn how to cut through the clutter by using the “white space” – by reaching out to your audience, not just through a stream of promotional messages, but with your real value, your POV, which helps them to deepen your bond with customers and ultimately drive more revenue.

Finding your POV helps your business to stand out in front of the competitors, but more importantly, your customers (Tweet this). The digital age and social media have created new challenges for brand managers, while the concept of mass-media branding is taking a back seat. This means that you have more opportunities and channels to tap into your strengths and deliver the best to your consumers.

If you have a specialty, where you believe that you stand out in front of your competitors, then this is your opportunity (Tweet this). For instance, as a health and fitness professional, you need to start thinking in terms of your core strength rather than power. Once you start influencing a small group of people, you eventually build up a story for others to follow. This allows you to reach others in the same target group through word of mouth – in a way that is stronger and more relatable than any other marketing tools.

If you haven’t found your POV yet, go find it. You’ll definitely be rewarded for the efforts you put in. If you have any questions, please drop them to me and I will be glad to answer them. Good luck!

Get a FREE ebook about “Confident Prospecting”! It looks into Conversation Techniques, Getting The Whole Picture, and Getting People To Take Action.