Are you generating enough leads for your business? How many sales are you actually converting?
Let’s face it. For quite some time now, you have been looking for the best place and ways of marketing your services or products online, but you are somehow unable to capitalize on social media and find relevant customer leads that actually work for your business.
While almost 58% of business owners believe that social media actually helps them to boost their sales, there has been less convincing rhetoric from Health & Fitness professionals.
However, with a little budget, and by investing just 4-6 hours every day, social media can be a sure way of boosting sales and expanding your business portfolio at the same time. Today, almost 23% of the internet users spend their time in social media. However, it is only possible to boost sales this way if you craft your social media strategy in an efficient way.
Identify and Utilize Multiple Channels
While Facebook and Twitter tend to be the most popular platforms for health professionals, the trick lies in understanding where your audience actually exists. This can be a sure way to help your content reach out to relevant target segment – organically, and at the right time.
Develop a Strategy
Remember that you are here to make sure that your audience knows why you stand out. As long you are not going to harp on your specialty through a long-term digital/ social media strategy, there is little chance to help you stand out amidst so many competitors and offerings online.
Converse, Engage & Build Trust
The best part about social media marketing is that you can track who your final consumers are, and what they really expect out of you. Nurture the value of your direct conversations with your consumers and talk to them directly. Provide them with some free advice, and with content that can really go viral with your them. The more the outreach, the more people you attract to your online community.
Set Multiple CTAs
Now that you are done with setting up the basics, it’s time that you capitalize on your content, research and all the talking that you have invested your time into. It’s time that you cash in on it. Allow your customers to interact with you to fill up your lead list and let them know how your services can help them.
You can post a lead capture form on your site so as to get back to them personally. Offer them something of value to make them want to sign up to get more valuable information from you. Alternatively, you can embed your social media API so that your content is shared amongst the relevant groups and across multiple platforms.
Content Creation & Marketing
Make sure that the content you create and the conversations you develop are relevant, consistent and timely. As long as you follow these tenets, and as long as you are willing to experiment with what can be relevant to your customers, you can be pretty sure that you will sort it all out.
Cross Promote
Just as with most popular media channels, it can be pretty handy to invest in some dollars into advertising your content and promoting it to those you haven’t reached out to yet.
Though there isn’t any “ideal” budget, a little can go a long way, and with little assistance from the social marketing professionals (like us), and also through trial and error, you can identify the perfect budget for your brand.
The winning strategy with social media marketing lies in creating and following the best strategies. Learn about your strengths and weakness and leverage them carefully. You’ll definitely figure out the best ways to optimize your digital assets.
For more information, consult your social media marketing specialist for an expert review of your brand today.
Generate leads and convert you sales now! It’s the only way your business will work.
