In an increasingly competitive online world, choosing a domain name can be as critical as much as managing your health or fitness business offline. Naming a website is obviously essential for two basic reasons: Domain names help the users to build an association with the brand while they search for it online (Tweet this). They also help you to leverage the industry-specific keywords in order to reach out to the relevant masses. In order to stay competitive for your health or fitness customers, make sure you keep the following pointers in the mind while choosing a domain name for your brand: