After studying online marketing for so many years and now knowing what is effective, the very first step to making money with any website or business, is to create a buyers persona. I’ve gone back and forth and round and round and this has to be the very first step. Not the website, not the strategy, not the editorial calendar. The content that you create on the website has to speak to your buyer, otherwise you are speaking to nobody. Even if you have several different types of clients, it is imperative to speak to your client that you think will spend the most money with you. You need to figure out what they do and like on a personal level to create content around that and in order to figure out where they hang out (on-line) and what they would find interesting to keep them engaged. Here are 3 Major Reasons To Create A Buyer Persona For Your Health & Fitness Marketing Strategy…
Though health and fitness professionals may feel tempted to ignore a buyer persona while drafting out their marketing strategies, the truth is that creating one is as essential to your business, just like any other marketing homework that you need to do in order to generate and convert leads, as well as grow sales for your business. The need for the above becomes more profound and necessary as you solicit up a marketing plan for your fitness or health business.
How To Craft Up Your Buyer Persona
Buyer Personas are archetypal representations of customers and buyers that model buyer goals and are derived from qualitative analysis. It’s a general representation of your potential buyers and an integral part of your marketing strategy, which includes everything from their needs, motivation and behavior to anything that influences them to buying your product.
Consider the case of your health or fitness business. You may have written the most convincing content on your website, but as long as it is not understood by the relevant audience, it has little value.
For most successful health businesses, buyer persona isn’t just a tool: it’s a building block of success.
Why Should you Create a Buyer Persona?
The reasons are simple:
1. Buyer Persona Helps You To Get A Reflection Of Your Customer (Tweet this)
When drafting your buyer persona, ensure that you don’t become self-reflective. It’s not about what you want; it’s about what your customer wants.
2. Buyer Persona Helps You To Have A Face To Identify With (Tweet this)
Rather than lingering with an idea or a concept, a buyer persona helps you to identify the real customer, or in this case, one who would actually buy your gym membership or some health service.
3. Buyer Persona Helps You Craft Your Content Strategy and Stay Aligned (Tweet this)
A good persona is like your content’s constitution. It always helps you identify the best way to relate to your consumer and understand their mood whenever they come to you to subscribe for a health and fitness membership.
Where Do I Start Off?
Initiate by brainstorming on who your end customers are. As a health and fitness professional, you can scheme your buyer persona by understanding your real consumers (Tweet this); the way they behave; their diurnal plan, as well as researching on their general motivations.
As part of the next step, group together similar buyer personas and segment your data accordingly. Prioritize who matters the most and sift them as per their behaviors.
When you are finally done with sorting out the relevant profiles, elaborate on how each persona would eventually be inspired to make a buying decision when it comes to your health or fitness brand. This would help to set a direction for your buyer persona.
We hope that this works out for you. If you have any feedback or need any assistance with developing the buyer persona for your health and fitness business, feel free to write down your feedback in the comments section below and we will help you develop and generate sales leads. Alternatively, you can also connect with us on our social media pages. Good luck!
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