So I’ve been learning a lot about blogging lately.
One thing (suggested by an expert) is to stop calling it a blog and start calling it “A strategically designed content marketing environment”, but that sounds soooo, um, technical (or more like anal) to me.
That’s just one of the many things I’ve been learning about how make money at it, so I can support myself and my son as single Momma, and all of these techniques that I’ve been implementing are working! Another technique is to have a giveaway. Who doesn’t like FREE STUFF? So here we go…
I have now teamed up with some other fellow bloggers (below) in my community to give away a gift card for Paypal! You can use it to buy anything your little heart desires on the World Wide Web! Okay, well not ANYTHING, but anything that costs $36! That’s pretty cool!
All you have to do for a chance to win is click on the Bloglovin button below 1st, follow me on Bloglovin, and then click on the Rafflecopter giveaway link 2nd.
CLICK HERE 1st
Click here 2nd Rafflecopter Giveaway
That’s all. Done and Done.
Thank you so much for your interest, feedback, and support!
If you’re interested in How to run your own successful giveaway…Read on…
Giveaways can be a simple approach to increase transient activity in a short measure of time. The main point there, on the off chance that you missed it, is “short amount of time”. Giveaways have a tendency to produce enthusiasm to a substantial number of individuals, yet you have to remember that many people will simply make a trip for the freebie and after that be en route. Saying this doesn’t imply that that you won’t increase some new members for your audience, yet you ought to consider this in advance on the grounds that it can offer you some assistance with tweaking your giveaway to attempt to engage a bigger group of onlookers who might simply wind up staying and coming back in the future. Holding a giveaway can be an incredible approach to draw in individuals to your site who might not have thought about you recently, and that is constantly welcome!
What is the reason for the giveaway?
Before you start your giveaway, consider the reason for it. What is the objective of the giveaway? What sort of result would you say you are anticipating? Perhaps you need more Facebook likes, or more email addresses. Contemplating this from the beginning will help with how you arrange everything.
Consider your prize
Clearly the prize is the most imperative part! It will be what pulls in your guests to the site and urges them to enter. What’s the most important however, is to ensure your prize mirrors your site and your readership. What would you be able to give away that will intrigue to your followers and won’t stray from your blog’s substance? If you somehow happened to give away a mirror on a cooking website, it just wouldn’t bode well and would befuddle your followers. Consider items that you actually love and surmise that your perusers would likewise cherish!
Once you have figured that out, you must acquire that prize. You can do this in different ways. On the off chance that you have the PR draw, messaging organizations around a conceivable joint venture giveaway could work. Demonstrate to them past posts or surveys you’ve made of their items, or comparative items. Demonstrate to them the advantage of working with you. I understand this strategy may not generally work in case you’re simply beginning and don’t have the readership yet, so another alternative may be to collaborate with littler shops (Etsy dealers may shock you by wanting to work with you in the event that they like your site!), or you could simply buy your prize with your own money. Consider it a publicizing cost and choose on the off chance that it would be justified, despite all the trouble to you in return for the help in activity. A decent giveaway ordinarily has a prize with a retail estimation of $100 or more. I team up with other bloggers that would like to do the same type of promotion just like the one here.
Setting up the post
The post will be what attracts individuals and urges them to make a move and enter your giveaway. Keep it basic, and keep it bona fide. An awesome approach to get interest from people is to do a review of an item and after that give one away. You’re demonstrating to them what the item is or does as such they can choose on the off chance that they like it (or LOVE it!) and need one for their own special purposes. This likewise, gives your post more substance and builds it’s offer capacity on the grounds that it turns out to be more than only a giveaway… it turns into an review which can stay dynamic after the giveaway is done and keep on being shared on social media.
Take incredible photographs of the thing. In the event that you don’t have photographs accessible (i.e. on the off chance that a shop is furnishing you with a prize and will be sending it out for you) try to have them send you a few pictures that fit pleasantly inside your post. Pick a few of the best and keep it straightforward! Huge amounts of photographs tend to exhaust your perusers on the off chance that they aren’t vital.
Gathering Submissions and Call-to-actions
Recollecting your objective of the giveaway, think of a couple required ways to enter. This is the place you can request that your perusers perform an activity to be entered. Giveaway gadgets can make this whole process less demanding, for example, Rafflecopter or PromoSimple. With these widgets, you fill in the majority of the asked for data, pick your ways to enter, and snatch a widget code to put into your post. They make picking a victor simple on the off chance that you are doing an irregular draw.
On the off chance that your objective was to build Facebook supporters, make sure to incorporate a necessity that the contestant must “Like” your Facebook page to be entered. In the event that you needed email endorsers, have them sign up for your bulletin. Any social media site you need them to take after ought to be required, however, at the end of the day, keep it straightforward!
On the off chance that you are searching for more Facebook devotees, you’ll want to exclude your other platforms like Twitter and Pinterest. The more choices you give the guest, the more bothered they are going to feel which may concede them from making any move by any means. For instance, I’m certain you’ve seen those gigantic giveaways with various “giveaway has” that oblige you to Like, Tweet, Share, Pin, and take them out for breakfast the following morning. The rundown of “things to do” continues endlessly and sets aside a great deal of time for a guest to finish. Also the way that they have recently been required to take after an entire cluster of social profiles of bloggers or shops they’ve never known about that are totally insignificant to the prize or site they were perusing (more on how this can really hurt them coming up).
So you can see why it is essential to stay with your beginning objective, and keep it straightforward, for everybody.
Other than your call-to-actions, you’ll need to gather other data from the guest, for example, their emails and area (if your giveaway is confined to specific places this is essential!). You will likewise need to list any guidelines, state when the giveaway will end, and share how you will contact a victor.
Promotion
Once you’ve distributed your giveaway, you can’t simply anticipate that individuals will discover it, so you’ll have to get the word out about it! Begin with your own particular informal communities. Make a declaration that will attract guests. It needs to speak to them! Why would it be advisable for them to visit your giveaway? Make a decent vertical picture declaring your giveaway and Pin it on Pinterest. When you can, utilizing hashtags like #giveaway or #win can be quite successful. Plan a couple online networking posts for the future so you can keep on getting the word out at particular times. For instance, possibly you plan one for the evening, and one for the night when individuals get off work.
In the event that you were working with a shop or an organization, make certain to send them the link and inquire as to whether they would share it with their communities as well… it could mean a momentous support of activity!
Consider your blog a couple of days from now. Your giveaway post most likely won’t in any case be up front on your site, so make certain to make a sidebar banner connecting to the post and place it some place obvious.
What you ought not do: Don’t leave remarks on other individuals’ blog entries declaring your giveaway. It is spammy and won’t pick up you any blogger cred. Rather, there are a cluster of giveaway sites you can present your giveaway to. Simply Google “giveaway linkups” and a bunch will pop up.
Picking The Winner
After your giveaway comes to a close, you can utilize your widget to pick your champ, or do things the manual way. In the event that your giveaway wasn’t a random draw, next you’ll need to pick a deserving candidate. Think about how you will send the item, or if the organization/shop you teamed up with will send it. All that is left to do after that is to tell them they’ve won!
The Drawbacks
I couldn’t end this post without saying there are a few drawbacks of holding a giveaway. At the start of this post, I mentioned there are a few individuals who will enter your giveaway only for the free stuff and have no aim of coming back later on. No one can be compelled to stay a devotee of a Facebook page tragically, so you may see a drop in your new supporters after your giveaway has finished. “Unliking” a Facebook Page can likewise have an influence on your Edgerank (what Facebook uses to choose what number of individuals you reach) and is the thing that they call “Negative Feedback”. That is the truth of it however, so you have to choose if those dangers are justified, despite all the trouble.
I trust this helped in some way and addressed any challenges you may have had in the past or will help you avoid in the future. I would love to know if any of this advice worked for you.
CLICK HERE TO SUBSCRIBE TO BLOGLOVIN’
Thanks to Ashley at simplyashley.com who put this together with these fellow Bloggers…
Angie from My So-Called Chaos // Angie from Health NOT to NUT // Angie & Beth from Chaotic Goddess Swaps // Angie, Beth, and /kenzie from Page à Vu // Mistle from Sweet Tea & Hydrangeas // Jennifer from The Champagne Supernova // Heather from 4-Hour BODY Girl // Ashley from Simply Ashley Nicole // Julie from Jewels Wandering // Jennie from A Lady in France // Sabra from Becoming Sabra Gilbert // Autumn from It’s Autumn // Tript & Prabh from Footnotes and Finds // Lindsey from Peace Love Sequins // Amanda from Anchored to Sunshine // Mary from Eat Drink & Be Mary // Kaileigh from Somehow Chaotic // Christina from Cali Darling
I have never heard anyone call their blog a “strategically designed content marketing environment” but I LOVE that! Its a little too technical in the lingo, but I think that’s a really great way of thinking about it!
Thanks for the fabulous post, Heather! I favorited your page, so I can return and follow your detailed steps for giveaways. I haven’t even attempted those! haha. You have a beautiful and inviting writing style. What is your experience with BlogLovin’? Is it worth building? I haven’t worked with that platform yet. Keep on being awesome!
Hi!
Thank you. I just started Bloglovin so I don’t have any experience with them yet. We’ll see…
I’m on https://www.4hourbodygirl.com!